Get 20% off — use code WELCOME20 Free delivery on ₹499+ Easy returns 1Lac+ happy parents
Butterfly Essentials
Cart 0

Your cart is empty.

Start shopping
Wishlist

Your wishlist is empty.

Explore products
Notifications

Please log in to view notifications.

Log in
Log in
Gentle beginnings, beautifully stocked
Nursery & newborn

Gentle beginnings, beautifully stocked

Lavender-soft layers, breathable cotton, and calm nursery details—curated with the care you'd choose in person.

Explore the store
Free shipping on orders above ₹999 Get 20% off with code WELCOME20 Easy returns & pan-India delivery Curated baby & maternity essentials 1Lac+ happy parents trust Butterfly

Pick a destination

Slide through categories

Wide visual cards instead of a dense list—swipe to explore a different part of the catalog.

Full catalog

Curated in admin

Collections

Browse the same collections you manage in the dashboard—each links to its storefront page.

View all collections
Cosmetics

Cosmetics

17 products

Open collection
Baby Feeding Essentials for Happy and Healthy Mealtime

Baby Feeding Essentials for Happy and Healthy Mealtime

Baby Feeding Essentials for Happy and Healthy MealtimeWhen it comes to baby feeding, ensuring a positive and nurturing experience is essential for both you and your little one. The...

15 products

Open collection
Soft Toys Collection: Adorable and Cuddly Companions

Soft Toys Collection: Adorable and Cuddly Companions

Discover Our Soft Toys Collection: Adorable and Cuddly CompanionsWelcome to our Soft Toys Collection, where each companion is crafted with love and designed to bring joy to both ch...

15 products

Open collection
Baby Skincare & Wellness

Baby Skincare & Wellness

Explore the Best in Baby SkincareWelcome to our Baby Skincare & Wellness collection, where nurturing your little one’s skin is our top priority. When it comes to baby skincare, it'...

9 products

Open collection
Mom Skin Care Essentials for Self Care & Beauty

Mom Skin Care Essentials for Self Care & Beauty

Mom Skin Care: Essential Beauty Routines for Every Mom Mom Skin Care is essential for every mother who wishes to maintain her beauty and well-being while juggling her busy schedule...

8 products

Open collection
Diapers Collection: Quality Solutions for Your Baby’s Comfort

Diapers Collection: Quality Solutions for Your Baby’s Comfort

Diapers: Quality Solutions for Your Baby’s ComfortWhen it comes to caring for your little one, finding the right diapers is essential for ensuring their comfort and happiness. Our...

5 products

Open collection
Learning: Empowering Knowledge and Skills Development

Learning: Empowering Knowledge and Skills Development

Learning: Empowering Knowledge and Skills DevelopmentWelcome to our curated collection on Learning: Empowering Knowledge and Skills Development. Here, we believe that knowledge is...

5 products

Open collection
Furniture

Furniture

Discover Stylish and Functional Furniture for Every Home Welcome to our curated collection of Furniture, where style meets functionality. We understand that furniture is not just a...

4 products

Open collection

Fan favourites

Best selling products

Parent-tested picks flying off the shelf—gentle formulas and everyday essentials other families reorder most.

Shop all products
New essentials

Crafted with love

Small-batch care for bathtime, cuddles, and calm nights—thoughtfully made for little ones and peace of mind.

Explore essentials

Diapering & baby care · Subscribe

Subscribe & save on everyday essentials

Stock up on diapers, wipes, and gentle baby-care staples with a recurring discount—pick your interval on each product page, skip or cancel anytime.

View all subscribe-eligible items
Extra 5% off sitewide

Stack WELCOME20 with subscribe & save on eligible lines

Add to cart from this list, then choose “Subscribe & save” on the product page where available.

Code WELCOME20

*T&C apply. Valid on eligible items. Subscription pricing shown on the product page.

Playtime · Stories · Imagination

Soft toys & companions for every chapter

Cuddly friends for naptime, pretend play, and storytime snuggles—gentle textures and cheerful characters they’ll reach for again and again.

Shop toys & play
Family moment with soft toys and playtime 0–36 months · Plush, play & storytime
Extra 5% off sitewide

PuppySpot Soft Toy

A Playful Puppy Made for Endless Hugs Meet PuppySpot Soft Toy, an adorable and ultra-soft plush companion designed to bring joy, comfort, and smiles to your little one. With its cute spotted puppy des...

Code WELCOME20

*T&C apply. Valid on eligible items.

PuppySpot Soft Toy

PuppySpot Soft Toy

₹799

Snowy Polar Bear

Snowy Polar Bear

₹1,299

CozyPengFrog Buddy

CozyPengFrog Buddy

₹1,299

BunBun - Soft Bunny Toy

BunBun - Soft Bunny Toy

₹1,499

Baby Stroller - C10

Baby Stroller - C10

₹11,999

Get Ready for Bed: A Fun Bedtime Routine for Kids

Get Ready for Bed: A Fun Bedtime Routine for Kids

₹350

Early learning · Books & routines

Learning: stories, skills & everyday habits

Board books and guided picks that turn bathtime, mealtimes, and bedtime into little lessons—so curiosity grows one page at a time.

View all learning picks
Children's learning books and play Books & habits · Early learning
Extra 5% off sitewide

Get Ready for Bed: A Fun Bedtime Routine for Kids

Create a fun bedtime routine for kids with "Get Ready for Bed." This engaging guide will help your children enjoy a smooth, relaxing transition to sleep tonight!

Code WELCOME20

*T&C apply. Valid on eligible items.

Get Ready for Bed: A Fun Bedtime Routine for Kids

Get Ready for Bed: A Fun Bedtime Routine for Kids

₹350

Sit on the Potty: The Essential Potty Training Book

Sit on the Potty: The Essential Potty Training Book

₹350

Brush Your Teeth: Fun Oral Care Book for Kids to Encourage Healthy Habits

Brush Your Teeth: Fun Oral Care Book for Kids to Encourage Healthy Habits

₹350

Eat Your Veggies: An Engaging Children's Book for Promoting Healthy Eating

Eat Your Veggies: An Engaging Children's Book for Promoting Healthy Eating

₹350

My First Book of Rhymes - Engaging Children's Rhyme Book for Young Readers

My First Book of Rhymes - Engaging Children's Rhyme Book for Young Readers

₹375

Our stores

Visit us in person. Enter your PIN code to see Butterfly stores near you—they’ll shine on the map.

Every smile matters

What parents are saying

Gentle picks for bathtime, cuddles, and calm nights—shared by moms and dads who shop with us.

Gentle Foaming Baby Wash

This wash has been such a relief—bubbles rinse clean, no tight feeling, and bedtime smells like warm cotton instead of “hospital soap.”

Lahari

Mom of one · Hyderabad

Talc-Free Baby Powder

I wanted talc-free and honest labels. This one keeps folds fresh on humid days without that chalky cloud—finally something I trust for daily use.

Sangeeta

First-time parent · Bengaluru

Tear-Free Baby Shampoo

So mild it doesn’t sting when little hands rub eyes mid-bath. Hair feels soft, not straw-like—small win, huge difference in our routine.

Aishwarya

Mom of twins · Chennai

Nursing Butter

Postpartum skin was angry and sore; this butter actually stayed put between feeds. Felt less like “skincare” and more like a quiet hug.

Meera

New mom · Pune

Soothing Diaper Cream

We tried three creams—this one calmed redness overnight without feeling sticky. Diaper changes stopped being a negotiation.

Kavya

Parent · Mumbai

Baby Massage Oil

The evening massage is our signal for sleep. Oil warms in the palms, absorbs instead of greasing the sheets—baby actually relaxes into it.

Rahul

Dad · Delhi