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Butterfly community

A gentle, value-packed space for mothers & families

Built around the same ideas as the Rainbow Shield community — a real feed, expert-backed learning, and people who get the journey — so you never parent alone.

Seven ways the community works for you

Each pillar mirrors what parents use on Rainbow Shield’s community — from discovery to care — so you know what to expect when you’re in.

Feed & updates

Browse community posts and stay current — like Rainbow Shield’s live feed of stories, tips, and brand moments tailored to parents.

Create & share

Share thoughts and new posts when you’re signed in — your wins, questions, and gentle routines in one trusted place.

React & comment

Join the conversation with reactions and comments — supportive, moderated, and focused on baby care, maternity, and real life.

Live sessions

Tune into live sessions with experts and hosts — feeding, sleep, skin, and emotional wellness, announced so you can plan ahead.

Knowledge hub

A structured library of guides and Q&As — skincare, feeding, recovery, and product choices — so answers don’t get lost in the scroll.

Follow pages & people

Follow voices and topics you care about — from maternity wellness to newborn routines — so your feed feels personal, not noisy.

Community support & care

Get basic community support inside the platform — help navigating features, safety, and where to find answers — so mothers and parents-to-be always have a path forward.

Membership that grows with your family

Rainbow Shield layers certified care and perks on top of community access. Butterfly ties shopping, points, and stories into the same journey.

Community access

Everything in the seven pillars above

  • Browse posts, react & comment, live sessions & knowledge hub
  • Follow pages & people you trust
  • Butterfly perks: Rainbow Shield points, wishlists, offers

Rainbow Shield member

Care & privileges beyond the feed

  • Certified offerings & doctor appointments
  • Counselling, dieticians & deeper live sessions
  • Personalised care, discounts, privilege card & VIP support

How to take part

1

Create your account so we can keep you in the loop safely and personally.

2

Opt in for updates in profile settings — community news, live invites, and care reminders.

3

Shop & engage — use your Rainbow Shield benefits and join the conversation when we announce the next step.