Last updated: October 13, 2025
Butterfly Essentials operates this store and website, including all related information, content, features, tools, products, and services, to provide you with a curated shopping experience (the "Services"). Butterfly Essentials is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your information.
Personal information we collect or process
Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process:
- Contact details such as your name, address, billing address, shipping address, phone number, and email address.
- Financial information such as payment card details, transaction details, and payment confirmations.
- Account information such as your username, password, preferences, and settings.
- Transaction information such as items viewed, added to cart, wishlisted, purchased, returned, exchanged, or cancelled.
- Communications with us such as messages sent to customer support.
- Device and usage information such as browser data, IP address, unique identifiers, and how you use the Services.
Personal information sources
- Directly from you when you create an account, place an order, contact us, or otherwise submit information.
- Automatically through the Services through cookies, device data, and usage technologies.
- From our service providers who help us provide, support, and improve the Services.
- From partners or other third parties, where permitted by law.
How we use your personal information
Provide, tailor, and improve the Services
We use personal information to process orders, fulfill purchases, manage accounts, arrange shipping, support returns and exchanges, send service notifications, and improve your shopping experience.
Marketing and advertising
We may use personal information to send promotional communications and to show relevant advertisements based on your interactions with the Services, where allowed by law.
Security and fraud prevention
We use personal information to secure accounts, detect and investigate suspicious activity, and help maintain a safe shopping experience.
Communicating with you
We use personal information to respond to customer support requests and to maintain our business relationship with you.
Legal reasons
We may use personal information to comply with applicable law, legal process, enforce our policies, and protect our rights, users, or the Services.
How we disclose personal information
We may disclose personal information:
- With Shopify, vendors, and service providers who help with operations, payments, analytics, support, fulfillment, shipping, and technology.
- With business and marketing partners to help provide advertising and promotional services.
- When you direct or consent to a disclosure, such as social media integrations or shipping-related requests.
- With affiliates or within our corporate group.
- In connection with legal obligations, enforcement of terms, or business transactions such as mergers or restructuring.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services. Information you submit may be transmitted to and shared with Shopify and third parties who help power the store experience.
To learn more about how Shopify uses personal information, please review the Shopify Consumer Privacy Policy.
Third-party websites and links
The Services may contain links to third-party websites or online platforms. If you follow those links, you should review their own privacy and security practices. We are not responsible for the privacy or security of third-party sites.
Children's data
The Services are not intended for children, and we do not knowingly collect personal information from children where prohibited by law. If you believe a child has provided personal information to us, please contact us so that we can review and delete it where appropriate.
Security and retention of your information
No security system is perfect, but we take reasonable measures to protect personal information. We retain information for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce our policies.
Your rights and choices
Depending on where you live, you may have rights relating to your personal information, including the right to:
- Access or know what personal information we hold about you
- Request deletion of personal information
- Request correction of inaccurate personal information
- Request a copy of your information or portability where applicable
- Manage communication preferences, including opting out of promotional emails
To learn more about Shopify-related privacy rights, visit https://privacy.shopify.com/en.
Complaints
If you have complaints about how we process personal information, please contact us using the details below. Depending on where you live, you may also have the right to approach your local data protection authority.
International transfers
Your personal information may be transferred, stored, or processed outside the country where you live. Where required, we rely on recognized safeguards for international data transfers.
Changes to this privacy policy
We may update this Privacy Policy from time to time to reflect changes to our practices, operations, or legal requirements. The latest version will always be posted on this page with an updated effective date.
Contact
If you have questions about this Privacy Policy or would like to exercise your available rights, contact us at support@butterflyessentials.in or call 08037836738.